Go Local: Seven Steps to Running Geotargeted Campaigns Like a Pro

Monster-sized corporations like Google and Yahoo deliver content and advertising to their users based on location. Social networking sites and apps like Foursquare and Yelp are appealing to local users. Neighborhood businesses, such as a local dentist's office or dry cleaner, are able to advertise online in their local markets while small and medium-sized businesses can target multiple geographical areas. And sites like Groupon and DailyCandy offer local deals to local users.

Local is the new global.

Thanks for a great article Kfir, I think these points are equally relevant if you are marketing B2B or B2C. I would add one more thing to watch out for - make sure that any online forms asking for address details work for your geography. It can be very frustrating and off-putting dealing with a mandatory field that is irrelevant to you - not all countries have states, provinces, postcodes or even city names. Tailor your form to suit the geography.